SLB Marketing

WHAT IS PPC?

Pay-Per-Click (PPC) is a digital advertising model that allows advertisers to pay for their adverts only when they are clicked. It is considered the most effective form of digital marketing that has ever existed, as it is both measurable and controllable. 

The secret behind effective PPC is not a huge budget (although it might help) but the ability to create a powerful and effective ad copy. 

The space available to write your copy is very limited, however, we can help you setting up and managing specific pay-per-click campaigns to enhance the visibility of your product among the target audience. 

Paid Search can be used with various different objectives:

1. Brand awareness
2. Increasing relevant visitors to a website
3. New enquiry details
4. New customer acquisition

 

HOW CAN WE HELP YOU?

Over the past few years PPC charges have changed significantly. Therefore it is very important that your campaigns are managed correctly, efficiently and creatively so that you will increase your conversion rates and improve your ROI (Return On Investment). 

If you have the feeling that you are paying more than you expected for your PPC campaigns, do not hesitate to contact us, we can help you improving them. We will also monitor the traffic of your website and send you a monthly report with managerial considerations to improve even further the ROI of the campaigns we have managed for you. 

SLB Marketing is a London-based PPC specialist. We will provide:

• Ongoing keyword selection and optimisation. We will regularly check the keywords used in the campaigns and seek your advice on the appropriateness of some of these.

• Ad generation and ongoing ad copy testing. We will build a number of campaigns and test which perform better. We can also try different landing pages and offer advice on how improving the layout and the content of the webpage to generate more sales and/or enquiries. 

• Bid price management. We will monitor and adjust the bid prices to maximise your budget.

• Regular competitor monitoring. We will keep an eye on your competitors and adjust your campaigns to guarantee an excellent search management service. 

• Regular customised report. We will send you customised reports on a monthly basis. We will discuss the most useful reporting variables to produce comprehensive managerial recommendations. 

• Regular phone or email contact. You can feel free to contact us either via phone, email or skype. Remember, we are here to help you!

 

''Sergio, we are very grateful with the help received so far with the web content and the PPC campaigns you set up are working amazingly. Also, I have received numerous compliments for the look of our new business cards. Thank you so much!'' - MD - Enjoying Italy Ltd. 

 

KEY BENEFITS 

• Immediate and fast to implement. After the first consultation we will be able to start building your PPC campaigns. Depending on the entity of the job it can take from few hours to one week.

• Measurable. With appropriate analytic tools at our disposal, we will be able to measure the effectiveness of the campaigns at any time to include the cost per conversion and CPC (Cost Per Click). 

• For businesses of all sizes. PPC enables small and medium sized enterprises to compete successfully against larger companies. PPC creates a jumping-off platform for smaller businesses, and by carefully choosing PPC parameters your ad can show above those of large organisations.  

• The advertising spend is not fixed. You can ask us to vary this or pause the advertising for a while in case you have too many orders or enquiries.

 

So, what are you waiting for? Fell free to ask for a free initial consultation. Please complete our Contact Form and we will call you back within 24 hours; if you would like to speak to us directly please 
CALL US on +44 (0) 20 8144 1382