SLB Marketing

WHAT IS SEO?

SEO stands for Search Engine Optimisation. In short, this involves making changes to a web page so that it is highly ranked in the SERP (Search Engine Results Page). The process of achieving high ranking and be competitive online is made of three main points:

• Keyword Research. An accurate analysis must be conducted to identify the most effective and relevant phrases that people are actually searching.

• Site Content. Including body content, meta tags (title, descriptions and keywords), style structure and navigation of your web page. 

• Links. This includes internal links within the website, outbound links to other sites but more importantly inbound links from recognised and highly ranked web pages.

 

HOW MUCH DOES IT COST?

The investment for your SEO strategy depends on five factors:

1. Current position 
2. Strength of your brand in the marketplace
3. The history and age of your website
4. The competitive level within your industry
5. The product offering

Before we can actually present you a personalised quote we will need to meet three key requirements to make sure we deliver a positive ROI (Return On Investment):

• Understand your target market, and conduct a market audit 

We conduct competitive analysis to understand the business environment in which you operate, and keyword research to determine which key search phrases you will need to insert within your content to maximise the online visibility of your site. A detailed plan will be produced and signed off by both parties before we commence with the project. This will include campaign objectives and KPI (Key Performance Indicators).

• Conduct a full site SEO Audit

This type of audit is conducted for clients with an existing website. We will identify the issues that negatively affect the way that search engines view your site. The solutions to the problem will be provided in a document that will be sent to you via email in PDF format (hard copy on request). Once received, you will decide if you wish to make the suggested adjustments to your web content yourself, or if you want us to do it for you. 

• Ethical link building to outrank competition

We will make sure that you will be listed only on relevant and highly ranked websites. 

 

KEY BENEFITS

• Improve your visibility online. Our expertise will allow your website to be included in more web page searches, enhancing the visibility within your target audience.

• Increase organic traffic. This will allow you to receive more enquiries through the organic searches (free of charge) improving your ROI.

• Increase conversion rate and higher ROI. The more visitors on your website the greater the chances to close a sale. The fees for your site and web hosting will be therefore an investment in profit.

• Improve your reputation. Once a solid SEO strategy has been implemented, your website will receive more visits not only due to high rankings but also to the recommendations your site has received by happy visitors.

''Sergio, we are very grateful with the help received so far with the web content and the structure seems to be very smooth and easy to visualise. Also, I have been contacted by numerous clients to whom I have been recommended by other clients. You were absolutely right about it! Thank you so much!''  - MD - Enjoying Italy Ltd.  

 

So, what are you waiting for? Fell free to ask for a free initial consultation. Please complete our Contact Form and we will call you back within 24 hours; if you would like to speak to us directly please 
CALL US on +44 (0) 20 8144 1382