Let’s assume you are an online retailer and you sell branded trainers i.e. Nike, Puma, Adidas etc. As an online retailer, you need to reach your customers    effectively in order for them to consider your offer and eventually purchase your products.

Therefore, you want your advertising to appear anytime these consumers type keywords related to your offering into Google i.e. ‘puma trainers' etc.

In order for you to achieve this objective some key steps:

1. Create a Google AdWords account
2. You need to create a list of relevant keywords to your products: i.e. ‘nike trainers’, ‘puma trainers’, ‘trainers’ etc.
3. Set a bid for each keyword or let Google do it through the Automated Bidding function
4. Create two line text adverts, which will need to be eye-catching enough to encourage the consumer to click on your advert instead the competition’s
5. Upload ad-texts and keywords on Google AdWords and set the campaign live
6. You are ready to do business!

The "Search Process"

• Someone is looking for ‘nike trainers’ and types this keywords into Google
• He/She finds your advert as you included this keyword into your keyword list
  
• He/She finds your advert very relevant and clicks on it
• He/She will be instantly directed to page of the site to which you decided to link the advert
• Google then charge you accordingly for that click, depending on the pre-set bid amount for the searched term.

What makes this so effective?

Your advert is:

Targeted: you are reaching a consumer who is actively searching for ‘nike trainers’

Cost effective: it is less expensive than any other form of advertising

Manageable: you can decide to edit, pause or even delete the ad-text and keywords at any time without notice.


Need more info?

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