Business sector: Users may search for different services using a mobile or a PC. The choice therefore depends on your type of business and the aim of the PPC campaign.

Dimensions: The dimension of the device has to suit your campaign. An android or smartphone has a limited screen and can only show 4 ad positions on a page (two on the top and two on the bottom).

First page problem: On a mobile device users normally do not get past the first page on search results. That is why it is crucial to bid more aggressively to gain top positions. 

Characters: Mobile devices allow fewer characters.

Number of visitors: PC PPC today has far more search traffic as it is the number one place to find information and services.

Call to action: A mobile campaign has a clickable phone number so that users can take an immediate action. It also has an increased call-to-action as users are searching for services they need at the moment.

Local searches: Mobile PPC allows for narrower local searches. The user could be within the area of your business at the moment they are searching and you have the possibility to be there when the client needs you. 

Future oriented: Mobile searches are increasing and smartphones encourage mobile internet usage. Also, worldwide the number of consumers who own a mobile phone is far greater than the number who owns a computer. By 2015 it is believed that people surfing the web on mobile will take over the number of users surfing on PCs. 

Get in touch

To get an advice about whether you should invest in mobile or PC PPC contact us. Please complete our Contact Form and one of our PPC consultants will call you back within 24 hours; if you would like to speak to us directly please call us on +44 (0) 20 8144 1382     

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