SLB Marketing
Let your business grow
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PPC
PPC management services designed to increase the quality of the traffic on your site, conversion rates and digital advertising ROI. SLB Marketing will help you save time and money. Find out how. - What is PPC?
- How Does it Work?
- Main Benefits
- PPC Management
- Why A Specialist?
- Free Presentation
- Free PPC Review
- PPC Glossary
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PPC Training
We offer pay per click advertising training for company owners who are looking to improve their Paid Search skills and the value Google AdWords or other PPC tools can add to their business. - Our Specialist
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Mobile PPC
With the exponential rise in smartphone use over the past year or two, you might be tempted to run a pay per click marketing campaign targeted specifically toward mobile devices. Find out how we can help you. - PC vs. Mobile PPC
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Youtube PPC
Youtube is the second largest search engine, after Google, with over 2 billion views every day. This channel offers a range of opportunities for online advertisers. Find out more.
PPC Management
When it comes to pay per click campaign management, we like to be extremely methodical and organised.
Step 1: Preliminary consultation
At the start of the process we define and agree objectives and how the campaigns will be measured for success. At this stage we also define and set KPIs (Key Performance Indicators) to make sure we deliver what you are looking for.
Step 2: Research keywords
Use different tools to define keywords that are relevant to your business. We can also the search trends throughout the day to further optimise your campaign according to the market demand.
Step 3: Effective copy writing
The key to a PPC campaign’s success. It has to be a great ad copy to make sure that it get attention from the viewers. There has to be a close relation between the keywords and the ad-text. It is also important to have keyword specific landing pages as you want the customers to get to the correct page as quick as possible.
Example of poor PPC ad (No Call-to-Action)
Ad Generation
The most effective guide to
generating high performance Ads.
slbmarketing.com/ads
Example of good PPC ad
Ad Generation
View our effective guide to
generating high performance Ads.
slbmarketing.com/ads
Step 4: Analyse competitors
To make sure that your business is one step ahead of your competitors. When analysing the competitors and the market you are able to approve your campaign to make sure that your ad stand out and get noticed. We will make sure that we always check the competitors and adjust the campaign to make sure that you are still competing successfully.
Step 5: Testing and improvement
We will regularly check the keywords, try and test new ones to make sure that we at all-times use the most relevant, competitive and cost effective keywords. We are also able provide more general website content advice to create more sales and enquiries to improve the return on investment.
Step 6: Ongoing Pay Per Click Management
We will continuously monitor and adjust your campaign and the bid prices to obtain the best return on investment. As communication is important to us we involve in your company and make you still have full control of the campaign.
Get in touch
Feel free to ask for a FREE initial consultation. Please complete our Contact Form and one of our PPC consultants will call you back within 24 hours; if you wish to speak with us directly please call us on +44 (0) 20 8144 1382.
Step 1: Preliminary consultation
At the start of the process we define and agree objectives and how the campaigns will be measured for success. At this stage we also define and set KPIs (Key Performance Indicators) to make sure we deliver what you are looking for.
Step 2: Research keywords
Use different tools to define keywords that are relevant to your business. We can also the search trends throughout the day to further optimise your campaign according to the market demand.
Step 3: Effective copy writing
The key to a PPC campaign’s success. It has to be a great ad copy to make sure that it get attention from the viewers. There has to be a close relation between the keywords and the ad-text. It is also important to have keyword specific landing pages as you want the customers to get to the correct page as quick as possible.
Example of poor PPC ad (No Call-to-Action)
Ad Generation
The most effective guide to
generating high performance Ads.
slbmarketing.com/ads
Example of good PPC ad
Ad Generation
View our effective guide to
generating high performance Ads.
slbmarketing.com/ads
Step 4: Analyse competitors
To make sure that your business is one step ahead of your competitors. When analysing the competitors and the market you are able to approve your campaign to make sure that your ad stand out and get noticed. We will make sure that we always check the competitors and adjust the campaign to make sure that you are still competing successfully.
Step 5: Testing and improvement
We will regularly check the keywords, try and test new ones to make sure that we at all-times use the most relevant, competitive and cost effective keywords. We are also able provide more general website content advice to create more sales and enquiries to improve the return on investment.
Step 6: Ongoing Pay Per Click Management
We will continuously monitor and adjust your campaign and the bid prices to obtain the best return on investment. As communication is important to us we involve in your company and make you still have full control of the campaign.
Get in touch
Feel free to ask for a FREE initial consultation. Please complete our Contact Form and one of our PPC consultants will call you back within 24 hours; if you wish to speak with us directly please call us on +44 (0) 20 8144 1382.