PPC, Google AdWords and Google Analytics Training

We offer pay per click advertising training for company owners who are looking to improve their Paid Search skills and the value Google AdWords or other PPC tools can add to their business. 

Our courses are completely tailored to your needs, and focus on the challenges for your own organisation. Not only will you develop your skills, but we will help you understanding how to best build your campaigns to be successful online.

Course 1: Beginners PPC Training

Our beginner training is ideal for those who are new to pay per click advertising and who need to gain an understanding of its features and how it could be used to best effect for their business.

Our beginner PPC courses focus on:

• Introducing Google AdWords, it's interface and the main aspects of a campaign
• Introduction to Google Analytics
• Defining goals and performance indicators
• Keyword Research
• Creating a campaign
• Monitoring and optimising campaigns
   

Course 2: Advanced PPC training

If you are responsible for running a PPC campaign and would like to develop your skills and review your campaigns with an expert, we can provide bespoke training based on your needs and the campaigns you are currently running. Some of the areas we can cover include:

• Reviewing your campaign against competitors
• Advanced tracking and optimisation principles
• Google Analytics – How to measure campaign effectiveness
• How to use advanced features such as ad scheduling, CPA bidding, display advertising, Remarketing, and integrating product information.

 
Post Course Support

We offer a high level of post course support, and provide a copy of the presentation notes, and a summary of the key points from the session, and up to 2 hours free phone or email support during the 30 days following the session.

Pricing & booking

Option 1: We charge £350 for a 4-hour training

Option 2: We charge £680 for an 8-hour training

Once you have decided that you would like to proceed, please purchase the session you would like to setup and we will contact you within one business day to confirm arrangements and schedule a session date.

Get in touch

To find out more about our PPC training courses, or to request a session proposal outlining the content most appropriate for your objectives, Contact Us.